Fragrance evaluation traditionally relies on hedonic liking and olfactory performance metrics such as intensity, diffusion, and longevity. However, growing interest in emotional benefits associated with fragrances has led to increased scientific attention on the emotional dimension of olfactory perception. Emotions elicited by odors involve complex interactions between sensory processing, memory, and affective neural circuits, particularly within the limbic system. Despite this relevance, emotional claims in perfumery are still largely supported by declarative methodologies. The present study investigates whether fragrances designed to induce specific emotional responses can simultaneously achieve high liking and long-lasting performance. In addition, it discusses methodological perspectives for integrating neurophysiological tools such as electroencephalography (EEG) to strengthen emotional assessment.