Nowadays, 60-70% of the world’s population has textured hair. Textured hair is all hair types that are not straight (wavy, curly, and kinky hair).

With an expected growth in this market projected to reach 15.6 bn$ by 2031 and the trend towards hair inclusivity, many brands want to diversify their offer. But formulating hair care products for textured hair can be tricky. By its nature, textured hair presents various challenges and needs adapted formulations in terms of texture and efficacy.

For several years now, Seppic has been carrying out objective tests on type 3 hair to demonstrate the effectiveness of its specialty ingredients in controlling volume, anti-frizz effect and curl definition over time and under mechanical stress. On the strength of its results and to support formulators in this challenge, Seppic has created a routine of six illustrative formulas with laboratory and hairdresser efficacy tests to enhance textured hair.