The evolution of the European laundry market into cold and quick wash using an ever-increasing array of product formats is accelerating the need for inclusion of effective anti-redeposition agents to maintain fabric whiteness and color-integrity. Carboxymethyl cellulose, a predominantly biobased, biodegradable and non-hazardous biopolymer, provides an effective solution. Suitable for use in both liquid and powder formats, these weight efficient ingredients provide the formulator with more sustainable and non-persistent functionality to meet and exceed household consumer laundry performance expectations.