Combining fragrance performance and cost savings with fi brillated cellulose
As consumer expectations in fabric care continue to rise, formulators face a familiar challenge: delivering long-lasting freshness and superior sensory experiences while maintaining cost effi ciency, all within a continued journey towards sustainable ingredient choices. Fragrance remains one of the most important drivers of perceived product performance, with consumers strongly associating fresh scent with cleanliness, comfort, and overall product quality. Recent research conducted by aromaLAB for Sappi Biochemtech demonstrates how microfi brillated cellulose (MFC) can help bridge the gap between performance and formulation cost-effi ciency.
