J. Bode
Dear Shapers of the Future,
we are at a turning point. For years, we have viewed innovation as a process that leads us away from nature— toward more synthetics, more control, more sterile efficiency. But people no longer want just sustainable products; they are looking for a deep, almost archaic reconnection with nature – as seen, for example, in Finland: The 2026 World Happiness Report, named Finland the happiest country in the world for the ninth consecutive year – one reason being the access to nature, forests, and water.