F. Edouard, R. Haddouche, M. Hindley, H. Hine
Hair care is experiencing a major evolution, driven by consumer demand for solutions that repair and reinforce hair at the molecular level. Bond-building treatments, once confined to niche professional applications, are now increasingly incorporated across shampoos, conditioners, and treatments, reflecting a shift in expectations: molecular-level repair is no longer a premium add-on, but an anticipated benefit.
