BASF is expanding its portfolio of natural-based ingredients with three new products that enable more sustainable personal care solutions while not compromising on performance: Verdessence® Maize, a natural styling polymer, Lamesoft® OP Plus, a wax-based opacifier dispersion, and Dehyton® PK45 GA/RA, a betaine derived from Rainforest Alliance Certified coconut oil.

Coltide ProLong is Croda Home Care’s latest launch into the fabric care category offering strong performance in protecting garments from both conditioners and detergents. 99.4% plant-based, silicone-free, quat-free, biodegradable and non-aquatoxic, Coltide ProLong naturally prolongs the lifespan of clothes, allowing consumers to keep clothes for longer.

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