An exceptional long-lasting fruity raspberry and powdery sweet vanilla note for modern fabrics and hair.
Givaudan, the global leader in Fragrance and Beauty, is thrilled to announce the expansion of its fragrance precursor collection. A precursor diffuses fragrant molecules slowly when triggered by natural factors like oxygen orhumidity of air, extending scent notes over days. With the launch of Scentaurus™ PolyDoux, Givaudan is opening the Scentaurus™ palette to fruity gourmand notes and unlocking new creative possibilities for Personal Care applications like shampoos.
Jeremy Compton, Global Head of Science and Technology, Fragrances, comments: “86%* of consumers demand long-lasting fragrances which deliver sustained freshness on modern laundry, especially synthetics from the booming athleisure market. This innovation can help meet those demands, driving customer loyalty and market share, while aligning with our 2030 strategy for differentiated solutions.”
Agnes Bombrun, PhD, Head of Ingredients Research, Fragrance S&T added: “Our extensive research program has expanded Givaudan's exclusive, patented Scentaurus™ ingredients palette. This latest discovery also excels in superior adhesion to hair, unleashing high-impact odorants. Integrated into our Givaudan perfumers' creative process as a formulation tool, it enables tailor-made signatures that maximise long-lastingness across shampoos, fabric conditioners, and laundry detergents.
Satisfying today’s consumer expectations, it exemplifies tailored solutions for happier, healthier lives, supporting the Fragrance and Beauty goal of a fully biodegradable palette by 2030.
About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2025, Givaudan employed over 17,500 people worldwide and achieved CHF 7.5 billion in sales with a free cash flow of 14.1%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at www.givaudan.com.
About Givaudan Fragrance & Beauty
Givaudan Fragrance & Beauty crafts inspired fragrances to perfume lives and memories, and develops innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.
