Sharon Personal Care by Eternis, a global supplier of innovative, environmentally friendly ingredient solutions for a comprehensive range of personal care products, has officially launched a global solution that will help make formulating easier. The Texture Selector is the ideal tool to formulate skincare for today's consumer.
In today’s hypercompetitive skin care market, differentiation is no longer a luxury, it’s a necessity. Even so, the formulation process has not evolved. The time it takes from concept to reality can feel more like a marathon instead of a sprint. Recognizing this challenge, a new concept has emerged: the Adaptive Aesthetic Approach, a method that redefines how brands connect with consumers through sensorial accuracy and emotional significance.
“Sharon Personal Care’s Texture Selector is truly innovative because it puts sensorial texture front and center in the formulation process, making it easier and faster for formulators to create products that delight consumers. By offering a curated palette of unique bases spanning a comprehensive spectrum of textures—from lightweight serums to rich creams—the tool streamlines emulsifier selection based on the desired sensory experience. This top-down approach saves time and reduces development costs while ensuring the final product has exactly the right feel, whether it’s a smooth, fast-absorbing lotion or a luxurious, enveloping cream. It’s a game-changer that enhances both formulation efficiency and product appeal, perfectly aligning with today’s demand for personalized, sensorial skincare.” -Elisa Altieri, PhD, Product Manager Functionals
The ideal product is one that emotionally resonates with its intended audience when applied to the right site, in the right environment. Claims may drive initial interest, but without a compelling tactile experience, long-term loyalty falters. The Texture Selector embraces this reality. It begins with a clear marketing brief that defines the target audience but avoids vague descriptors that often lead to misinterpretation. Instead, it empowers consumers to choose what feels right, because they know it when they feel it.
To ensure unbiased feedback, a curated collection was developed. Each set features varied emulsifier and emulsion structures, while maintaining a constant emollient base. Samples are presented in identical, unbranded packaging, allowing panelists to focus solely on texture and sensory appeal.
This streamlined approach eliminates unnecessary complexity and cost constraints that often stifle innovation. It encourages brands to listen, not just to what consumers say, but to what they choose when given the freedom to explore.
The Texture Selector offers a smarter, more sensorial path to product development, one that includes collaboration between formulators, marketers, and consumers alike.
This new initiative initially had a soft roll-out in the US in 2024 but will be rolling out on a global scale in Q4 2025. Sharon Personal Care, connecting for innovation.
About Sharon Personal Care by Eternis:
Sharon Personal Care is a global supplier of innovative ingredient solutions for a broad range of personal care products – with specialized expertise in trending market segments. The company’s product portfolio includes unique preservative systems, delivery systems, building blocks, green functional chemistries, and natural active ingredients.
Our R&D team of experts are always thinking ahead, searching for the most effective solutions, surprising the cosmetics industry with exciting product lines, based on our deep scientific knowledge and our ability to foresee future trends and industry needs.
