The growing demand for complete and effective hair care routines has brought the scalp into the spotlight. Known as “scalp care” or “skinification of hair care,” this concept is gaining traction among Brazilian consumers who are increasingly aware of the importance of scalp health to achieve stronger, healthier, and more beautiful hair.
According to MINTEL (2023), there is a rising investment in cosmetic products aimed at preventing and treating conditions such as dandruff, seborrheic dermatitis, dryness, excess oiliness, and hair loss. After all, the scalp is where the hair roots are located and where essential nutrients are absorbed to support healthy hair growth.
To address this growing demand, Chemyunion — a reference in cosmetic ingredients driven by science, innovation, and sustainability — presents a portfolio of multifunctional actives that promote complete scalp care and hair revitalization from root to tip: • Polluout® – A biopolymeric film-forming agent that reduces the adherence of pollutant particles through a synergistic complex of plant-derived polysaccharides combined with panthenol, xylitol, and green tea.
- Polluout® Detox – Offers detoxifying and soothing action, enabling deep cleansing and improved hair resistance from root to tip through molecular purification.
- H-Vit Plus NP – Composed of plant extracts, biotin, panthenol, and menthol, this active revitalizes the scalp, controls oiliness, and provides a refreshing sensation.
- Hygeaphos® – A xylitol phosphate ester with proven efficacy in balancing the skin microbiome, controlling oiliness, and preventing folliculitis.
These solutions are ideal for formulations targeting consumers who experience symptoms such as itching, dryness, excess sebum, flaking, and hair shedding — all common signs of an imbalanced scalp.
Beyond ingredients, the scalp care trend reinforces the importance of establishing a healthy scalp routine, including hydration, proper cleansing, oil control, and strengthening of the skin barrier — all essential to achieving long-lasting and healthy hair growth.
About Chemyunion:
Every day at Chemyunion we create and develop sustainable and innovative ingredients, aligned with market trends, for the personal care, health and home care sectors. Our advanced capabilities in delivery systems, organic synthesis, peptides and plant extraction provide maximum efficacy and safety to each ingredient, while adding perceived value to our clients’ formulas, and their consumers, through relevant brands around the world. Through the adoption of sustainable processes such as Supercritical CO2 and Biotechnology, Chemyunion follows the precepts of green chemistry that are globally recognized under the principles of Sustainability. Discover how easy it is to innovate with Chemyunion.
