Seprify, the Swiss-based developer and manufacturer of high-performance cellulose-based materials, and Grolman Group have announced the joint roll-out of Seprify’s SilvaLuma™ ingredient, supporting its adoption at scale across the European cosmetics and personal care market.

Following 20+ months of R&D and validation, the innovative cellulose-based ingredient is now being deployed commercially to support SPF boosting and mattifying performance in skincare and suncareformulations across the continent.

This comes at a time of accelerating demand from European cosmetics brands for credible alternatives and complements to conventional mineral and fossil-based functional ingredients, particularly in SPF-boosting and complexion applications. Growing pressure to reduce UV filter loads, combined with heightened attention to environmental considerations, particularly marine impact, is reshaping formulation priorities. At the same time, increased scrutiny around claims compliance and ingredient sourcing is intensifying the search for solutions that balance performance with environmental responsibility.

The Grolman Group will introduce Seprify’s SilvaLuma™ to the market and engage with customers across its pan-European cosmetics footprint, including the European Union, the United Kingdom, and Turkey. Seprify will provide scientific know-how and manufacturing capability to support formulators during development and scale-up. The collaboration reflects a shared commitment to circular ingredient systems, combining Seprify’s cellulose-based materials platform with Grolman’s sustainability-led portfolio strategy and close engagement with European formulators.

Beyond initial customer deployment, Seprify and the Grolman Group plan to continue joint market development through coordinated customer outreach and technical education, supporting informedadoption across priority cosmetic applications.

“We are seeing strong interest from our cosmetics customers in functional ingredients that combine performance with credible sustainability,” said Florian Grolman, Managing Director of Grolman Group KG. “SilvaLuma addresses a clear need in SPF and complexion applications, where brands are looking for alternatives to conventional mineral solutions without compromising on formulation quality.Working closely with Seprify allows us to bring this innovation to market in a way that is both technically robust and commercially relevant for our customers.”

As a cellulose-based, next-generation functional ingredient, SilvaLuma™ reduces reliance on controversial UV filters and fossil-based polymers, offers a favourable carbon-footprint profile, and enables the transition to a circular economy, while maintaining performance parity in real cosmetic formulations. 

Lukas Schertel, CEO of Seprify AG, commented: “SilvaLuma was developed to deliver real functional benefits in cosmetics while avoiding the trade-offs often associated with fossil-based or mined ingredients. Launching in Europe with the Grolman Group allows us to support formulators, respond to growing demand for performance-driven, bio-based solutions and scale access to SilvaLuma in a structured and reliable way.”

SilvaLuma™ will be integrated into Grolman Group’s cosmetics portfolio in Q1 2026 to support customer adoption and scalable uptake across key European markets, as part of Seprify’s broadercellulose technology platform already being deployed across multiple application industries, including food and coatings.