The cosmetics industry is facing crucial issues: new regulations, changing consumer behaviour and increasing pressure to innovate. CosmeticBusiness 2025 addresses these challenges and offers a diverse programme at the MOC Munich from 4 to 5 June. Keynote speakers such as Caroline Kroll from Nø Cosmetics and generation expert Felix Behm will provide answers to pressing questions. Numerous start-up impulse lectures and SPOTLIGHT presentations on the stage in the INNOVATION CORNER in Hall 4 will also provide even more inspiration.

From high-calibre panel talks to keynote speeches and impulse lectures: The anniversary edition of the international supplier event for the cosmetics industry offers a packed two-day programme. 

Programme with focus on formulation & production

Caroline Kroll, founder of Nø Cosmetics, shares her experiences and her secret to success in her keynote speech "How cosmetics brands create real impact - and why it's time for a rethink". At just 22 years old, she brought affordable, ingredient-based skincare to the German drugstore market. Today, Nø Cosmetics is setting new standards in the industry: with annual sales of over 50 million euros and a presence in more than 6,600 shops in the DACH region, the brand is one of the strongest players in the drugstore segment.

The Ecovia Panel Talk provides an outlook on the market for natural & organic cosmetics. Industry experts will discuss current trends, high-growth product categories and future developments in a stagnating market.

What will move beauty consumers in 2025? Euromonitor provides exciting insights into the latest global trends and uses current surveys and case studies to show how brands can respond successfully.

On both days, young players will be showcasing their new solutions that open up innovative perspectives for product development for cosmetics manufacturers and brands. The start-up matrihealth will be presenting a revolutionary method for extracting highly pure, water-soluble elastin, which is now also available on a large scale for cosmetic and skincare applications. Labtree shows how brands can use digital workflows and data-based tools to shorten product launches - from idea to implementation - by up to 50 per cent.

Prof Freiherr from the Fraunhofer Institute shows how companies can create trust with more transparency in cosmetics. She demonstrates how psychophysiological effects can be scientifically proven and why this is the key to greater credibility and brand success. 

Premiere for Community Award

New in the anniversary year is the CosmeticBusiness Community Award. The award will go to the most popular SPOTLIGHT innovation product. The award ceremony will take place on 5 June at 3 p.m. on the stage in the INNOVATION CORNER.

All details of the programme can be found on the CosmeticBusiness website.