New capabilities reflecting its commitment to innovation and agile support for customers in this dynamic market.
Givaudan is proud to announce the expansion of its presence in Turkey, marking a meaningful step forward in its continued development in the country. In response to the rising fragrance demand in one of the most dynamic and promising markets, the company has reinforced its creative and technical fragrance capabilities, ensuring enhanced agility and efficiency in delivering distinctive solutions to its local and regional customers.
Felix Mayr‑Harting, Global Head of Consumer Products, Fragrance & Beauty, said: “Turkey has long been a source of inspiration in perfumery, where tradition and innovation blend beautifully. By expanding our footprint here, we are not only celebrating this heritage but also enhancing our ability to co‑create with customers.”
Kaspar Probst, Regional Head of Consumer Products for Europe, Fragrance & Beauty, added: “This investment demonstrates our confidence in the Turkish market’s growth potential and our commitment to developing meaningful partnerships with local and regional brands. Strengthening our presence here will allow us to respond more quickly to consumer trends and foster deeper connections across the region.”
The enhanced office space in Turkey will serve as a creative and commercial hub for Givaudan’s Fragrance & Beauty activities, encouraging new perspectives, collaboration, and customer-centric solutions illustrating how Givaudan’s Local & Regional strategy continues to strengthen its leadership position across Europe and beyond.
About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2025, Givaudan employed over 17,580 people worldwide and achieved CHF 7.5 billion in sales with a free cash flow of 14.1%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.
