Expanding its presence in a fast-growing region in South-East Asia, where it's been established for 30 years
Givaudan, the global leader in Fragrance & Beauty, today announced the opening of its new fragrance creative centre in Jakarta, Indonesia called “10 Capital”. Designed as a hub of co-creation, the centre brings together Givaudan’s Consumer Products and Fine Fragrance teams under one roof to collaborate closely with local brands and entrepreneurs – from the first spark of inspiration through to the final olfactory signature.
The centre hosts a dedicated team including perfumers, creative assistants and an application lab, all operating across categories and connected to Givaudan’s global network of Fine Fragrance and Consumer Products experts. Complementing "10 Capital", The Foundry – a collaborative environment dedicated to Fine Fragrance – fosters direct engagement between perfumers, specialists, and clients. With its distinctive circular workspace and ingredients wall, The Foundry provides a sensory playground where creativity and craftsmanship converge.
Felix Mayr-Harting, Global Head of Consumer Products, said: « This investment reinforces our commitment to co-creation and agility for our consumer products business. By situating our teams closer to our customers, we can rapidly transform ideas into market-ready solutions that celebrate the vibrancy and diversity of the Indonesian and Southeast Asian fragrance landscape ».
Xavier Renard, Global Head of Fine Fragrance, added: « "10 Capital" marks a new chapter in our regional presence, reflecting our belief in the extraordinary creativity emerging from Southeast Asia. It reflects our strategy to invest in innovation and collaboration, shaping the future of fine fragrance in this inspiring region. By combining local insights with Givaudan’s global artistry, we are empowering a new generation of brands to translate their unique identity into signature scents that resonate deeply with consumers.
Givaudan’s "10 Capital" sets a new standard for fragrance development and marks an important milestone in strengthening the company’s local presence and its ability to serve customers in Indonesia and across the whole region.
About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2025, Givaudan employed over 17,580 people worldwide and achieved CHF 7.5 billion in sales with a free cash flow of 14.1%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.
