K. Kross Maita, P. Schulte
The eco-conscious beauty trend has boosted sustainability claims to new heights. Today’s consumers are becoming increasingly aware of their environmental footprint. Their attitude towards a sustainable way of living also impacts their lifestyle choices and the products they buy. Therefore, it is not surprising that skin care products with a biodegradability claim have increased by 400% in the EU since 2019, while skin care products with a natural origin/ingredient claim and COSMOS certification have increased by 100% [1].
