2026 European Forum on Cosmetic Claims, Substantiation & Certifications

In the EU, cosmetic claims must not imply characteristics or functions the product does not have and scrutiny increasingly focuses on whether the supporting evidence actually matches the wording and consumer takeaway. 

Beyond the headline claim, the operational risk is the evidence trail: common criteria require adequate, verifiable support that reflects state-of-the-art practice, and the responsible person must ensure claims remain consistent with documentation held in the product information file. 

This forum is designed to help you close the gap between marketing language and defensible proof so what you publish, print, and promote stands up under scrutiny.