This article introduces and conceptualizes the term Beauty Micromobility, an original framework inspired by urban micromobility, applied to the realm of cosmetic science and skincare behavior. It argues that modern consumers increasingly demand portable, time-efficient, and adaptive beauty solutions. The article explores how this shift reflects broader transformations in mobility, minimalism, and personalization – while proposing a theoretical integration with the philosophy of Skinvestimalism, a parallel concept emphasizing intentional, high-impact skincare consumption. Implications for formulation design, product innovation, and consumer experience are discussed.