Lubrizol introduces Glucamate™ Evolve thickener, a high-performing biodegradable thickener specifically designed for sulfate-free surfactant systems. Developed to deliver exceptional viscosity building, excellent clarity, enhanced foam quality and superior fragrance tolerance, Glucamate™ Evolve thickener helps formulators create premium cleansing and hair products that meet the growing demand for gentle, high-performance and sensorially rich consumer experiences.
The cleansing category continues to evolve as consumers seek products that combine clean beauty principles, skin care-inspired benefits and elevated sensory experiences. Sulfate-free formulations are gaining momentum, particularly in sensitive skin and baby care applications, while texture and foam remain key product differentiators. Consumers increasingly favor rich gels, creams and gel-to-foam formats, as well as creamy, abundant lather that enhances the overall cleansing experience.
Glucamate™ Evolve thickener was developed to address these market trends by delivering powerful thickening performance, even in challenging sulfate-free systems that are traditionally difficult to thicken. The ingredient provides excellent viscosity efficiency while maintaining outstanding clarity and smooth rheology, enabling the development of visually appealing formulations with a rich, honey-like flow.
In addition to enhancing product aesthetics, Glucamate™ Evolve thickener contributes to a superior sensory experience by supporting richer foam and improving overall formulation feel. The ingredient also offers excellent compatibility with silicones and supports efficient cationic deposition, providing formulators with greater flexibility when developing multifunctional cleansing products.
Designed for robust performance across a wide range of applications, Glucamate™ Evolve thickener maintains its effectiveness even in formulations containing high levels of fragrance. The ingredient tolerates up to 4–5% water-soluble fragrance loading, enabling brands to create differentiated sensory experiences without compromising clarity and smoothness.
With Glucamate™ Evolve thickener, Lubrizol empowers formulators to create the next generation of sulfate-free cleansing and hair products, combining powerful performance, premium aesthetics, luxurious foam and formulation versatility in a biodegradable solution that aligns with today's clean beauty and sensory-driven market demands.
About The Lubrizol Corporation
Lubrizol, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and more than 7,000 employees around the world. For more information, visit www.Lubrizol.com.
